How to Easily Plan Copy For an Entire Website the Best Way

How to Easily Plan Copy For an Entire Website the Best Way Besides a stellar design, your web copy is the single most important step you can take to properly market your services. Why? Because your website functions like a billboard, sales rep, portfolio, and product page all in one. And your website is a step that big requires a serious plan. Ready to see how it’s done? We’ll walk you through all the criteria needed to plan your beautiful, smart, well-functioning website copy. How to Easily Plan Copy For an Entire Website the Best WayDownload Your Free Website Content Template As a bonus, when youre ready to write content for each page on your site, use this free template. Step 1: Develop Your Voice Voice is how you say something. It’s the difference between your brother saying, â€Å"Hey, nerd!† and hugging you, and the school bully yelling, â€Å"Hey nerd!† with a baseball bat in his hand from across the courtyard. It’s also one way people will remember you. Look at the â€Å"about us† page from Missguided,  a UK-based clothing company. They go beyond â€Å"casual† right into â€Å"colloquial† and it works well. Why? Because it fits their brand and guidelines. Think about how weird it would be if a dental company used a tone like that. Right? Now that’s why you need to make sure your voice, tone, and brand guidelines all match. Let’s look at some ways to make sure your tone, voice, and guidelines all match. Your tone is made up of your voice, your style, and those writing â€Å"quirks† that make your writing sound like you. It has to do with the pacing of your writing, the way you pull paragraphs together, and the types of words you choose to use. You could spend years and years developing your voice, but for now, we think these tips will help you get started. Your tone is made up of your voice, your style, and those writing â€Å"quirks† that make your...Identify Tone To develop your voice, you first have to identify your tone. Figure out which of these you most identify with: Casual (think about the Share a Coke  video) Traditional (think about how â€Å"Yale University† talks) Quirky (think about how Dollar Shave Club  talks) Outrageous (we’re talking about companies like Squatty Potty) Once you have your tone, you should consult two very important pieces of information: Your brand guidelines Your company values Make sure that your tone matches your brand guidelines and your company values. If you value providing honest services, you probably don’t want to run a website that’s full of jokes, lies, or silly phrases that trick your customers into purchasing products for more than they’re worth. If you value providing fast turnover times, you probably don’t want to use a quirky voice. Your best bet is to make sure your brand guidelines, company values, and tone are all aligned. Then you can get to the fun stuff. Your best bet is to make sure your brand guidelines, company values, and tone are all aligned.Step 2: Identify Your Audience Now that you know how to talk, you have to figure out what to say. You can do this by discovering your audience and doing investigative work to figure out what type of information they like. Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Use Social Media and Third-Party Platforms to Uncover the Truth Moz is a platform that most users use to check their on-page SEO scores, find optimal keywords, and the Fresh Web Explorer to find keyword mentions across the World Wide Web. But guess what? There’s another way to use Moz, and that’s for learning more about your audience. Moz’s Link Explorer  is a great way to see who is linking to your site and where most of your links come from. To access your linking domains, log in at www.moz.com Find â€Å"Moz Pro† from the main nav Under â€Å"Research Tools† click on â€Å"Link Explorer† From there, click on â€Å"Linking Domains† Once you’re there, click on â€Å"root domains† Type in your website Discover all the websites that are linking to your domain. Where are most of your linking domains coming from? Social platforms – if most of your linking domains are social platforms, use that information to uncover the platforms people use, the way people talk to each other on those platforms, and the type of information usually shared. If, for example, your biggest linking domain is YouTube and most of your viewers comment and share videos, you can assume most of your audience members will benefit from more video content. Use that information to move to the next steps. Article websites – if most of your linking domains are from long-form articles, you might be able to infer that your audience loves detailed information. Use that to develop a plan later on. *Google – if most of your linking domains are from Google, you can assume that your audience is finding you organically. You may want to focus your efforts on your SEO skills. Google Analytics  is a platform that will give you a detailed look into your audience and what they do. To get started, go to https://analytics.google.com/  and log in. Under â€Å"Reports,† click on â€Å"Audience† Click on â€Å"Demographics† to learn about your audience’s demographics With Google Analytics, you can learn about your audience’s language, country, city, browser, service provider, screen resolutions, and, of course, you can explore your bounce rate, page sessions, and pageviews. But you can also dig deeper and look at things like Lifetime Value, Cohort Analysis, Audience Behavior and Audience Interest. But what we think you should always do is come up with a general chart of your audience based on their demographics and interests. This will help you start to see how you can connect with them in a way that they will respond best to.

Free Essays on Spy-glass

Thus far, as I have come to understand as a student of anthropology, being a successful ethnographer must involve providing an accurate and ethical representation of the culture on the other side of Hurston’s â€Å"spyglass† while at the same time taking into consideration one’s own biases and experiences that affect the situation at hand and the representation itself. With these things in mind, getting at the tacit culture can be very difficult, especially when we also have to consider how our own ethnic and racial backgrounds will affect our ability to obtain information from informants. This becomes clear when reading Carol Stack’s Call to Home, in which she, as a white women, attempts to capture the essence of the Diasporas of the Southern African-Americans who are once again returning home from the â€Å"white† city. While reading, I found myself pondering how clever her approach to connect with her informants is. Before the reader even looks at the table of contents they are confronted with a quote from Bernice Johnson Reagon that evokes images of soul searching and a spiritual journey of finding one’s self.. This theme carries over into the text with Stack’s question of whether or not the mass exodus from the city actually has to do with a desire for discovering a cultural heritage and a true home. Quoting Stack, â€Å"For some, home is the setting of dreams deferred: the safe haven from urban storms.† The town which Stack focuses on, Burdy’s Bend, seems to be wrought with country people who are becoming country again. The broader arena of social change is illustrated more specifically by the individual struggle to find a place where they themselves can change. Style influences what information is conveyed, how the message is perceived, and how the story, itself, takes shape. Call to Home certainly emphasizes the theme of how important the style in which the ethnographer writes. In addition, Stack’s work... Free Essays on Spy-glass Free Essays on Spy-glass Thus far, as I have come to understand as a student of anthropology, being a successful ethnographer must involve providing an accurate and ethical representation of the culture on the other side of Hurston’s â€Å"spyglass† while at the same time taking into consideration one’s own biases and experiences that affect the situation at hand and the representation itself. With these things in mind, getting at the tacit culture can be very difficult, especially when we also have to consider how our own ethnic and racial backgrounds will affect our ability to obtain information from informants. This becomes clear when reading Carol Stack’s Call to Home, in which she, as a white women, attempts to capture the essence of the Diasporas of the Southern African-Americans who are once again returning home from the â€Å"white† city. While reading, I found myself pondering how clever her approach to connect with her informants is. Before the reader even looks at the table of contents they are confronted with a quote from Bernice Johnson Reagon that evokes images of soul searching and a spiritual journey of finding one’s self.. This theme carries over into the text with Stack’s question of whether or not the mass exodus from the city actually has to do with a desire for discovering a cultural heritage and a true home. Quoting Stack, â€Å"For some, home is the setting of dreams deferred: the safe haven from urban storms.† The town which Stack focuses on, Burdy’s Bend, seems to be wrought with country people who are becoming country again. The broader arena of social change is illustrated more specifically by the individual struggle to find a place where they themselves can change. Style influences what information is conveyed, how the message is perceived, and how the story, itself, takes shape. Call to Home certainly emphasizes the theme of how important the style in which the ethnographer writes. In addition, Stack’s work...

Framing Construction Techniques Essay Example | Topics and Well Written Essays - 5000 words

Framing Construction Techniques - Essay Example The frames are also reinforced by the use of diagonal braces as well as with the use of rigid panels. Framing construction allows the builders to cover up large areas at minimal expense while also achieving a number of different architectural styles. The construction industry has employed a number of standards in order to ensure that materials, dimensions and construction techniques are standardised. 2. Concrete Frame Construction 2.1. Typical Design and Construction Process Concrete frames are also known better as reinforced concrete frames and are composed of vertical elements known as columns and horizontal elements known as beams. These elements are connected together using rigid joints. The structures are often cast using monolithic methods which ensure that the structure acts in unison. These frames are known to be resistant to both gravitational loading as well as lateral loading such as through bending within both beams and columns. Reinforced concrete frames are constructed in a number of different ways. The major ones are: Non-ductile reinforced concrete frames with or without infill walls; Non-ductile reinforced concrete frames with reinforced infill walls; Ductile reinforced concrete frames with or without infill walls. 2.2. Material Properties Concrete displays a high compressive strength but relatively lower tensile strength. In order to augment concrete’s tensile strength it is reinforced with other materials such as steel bars because such materials have better tensile properties. Moreover concrete displays nearly constant elasticity at low levels of stress while the elasticity tends to decrease as stress levels are increased as matrix cracking begins to form. The coefficient of thermal expansion of concrete is also low and concrete tends to shrink as it ages. The phenomenon of shrinkage and tension ensure that nearly all concrete structures develop cracks to some extent. Creep is also observable in concrete that is subjected to continuou s long term loading. (Kosmatka & Panarese, 1988) 2.3. Advantages and Disadvantages Concrete frames provide an easy method of creating high rise structures that are able to respond to both gravitational and lateral loading with ease. Moreover concrete frames are rigid enough to resist earthquakes and other similar calamities with ease. The recent rise in the costs of reinforcement and steel prices has driven the costs of concrete frames up but on comparison to steel frames, the price of concrete frames and steel frames is close enough. Concrete frames cost marginally lower than steel frame construction for high rise buildings that need to bear massive loads. However the cost of timber frames is lower but timber frames cannot accommodate such massive loading. The foundation costs for concrete frames is significant but the use of post tensioned slabs helps to reduce these costs as these slabs are lighter. Moreover cladding costs represent a large area for spending so cladding area has to be minimised. The least height between